Within a globe in which tech CEOs generally maintain meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that couple of dare to tread. Because the co-founder and CEO of Scentbird, among the list of main fragrance membership products and services in North The us, Mariya has tested herself to be a ahead-wondering business enterprise chief. But over and above her results in the corporate planet, she has also emerged as being a spiritual manual and intuitive teacher, a change she shares overtly by way of her YouTube channel, “That is Mariya.”
This convergence of commerce and cosmic consciousness helps make Mariya Nurislamova Just about the most unconventional—and compelling—figures in the trendy entrepreneurial landscape.
Constructing Scentbird: A Fragrance Disruptor
Mariya’s enterprise career took flight in 2014 when she co-Established Scentbird, a business made to make designer fragrances more available through a regular subscription product. Modeled right after Netflix, but for perfume fans, Scentbird speedily turned a go-to platform for fragrance discovery. Less than her leadership, the corporation grew to provide above seven-hundred,000 subscribers, giving access to a lot more than 800 fragrances from significant world wide brand names.
With a robust Basis in brand name tactic, provide chain logistics, and marketing, Mariya productively captivated venture money, participated from the Y Combinator accelerator, and served Scentbird scale into a $100M+ income corporation. She later expanded her portfolio with Deck of Scarlet, a attractiveness model, and Drift, a car fragrance business.
But even though her standing within the startup entire world was soaring, Mariya was quietly going through a spiritual transformation that could before long spill into the general public eye.
The Awakening: A Change to Spirituality
Around 2018, Mariya knowledgeable what she referred to as a spiritual awakening. This internal evolution motivated her to dive into metaphysics, Electricity do the job, meditation, and intuitive channeling. As she deepened her spiritual observe, she commenced creating content material to aid Other folks check out their own individual consciousness, finally launching her YouTube channel “This is often Mariya.”
The channel, which now has around a hundred,000 subscribers, capabilities a wide array of articles—guided meditations, soul healing methods, chakra work, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply private. She invites her viewers to attach with on their own, the divine, and also the unseen energies that condition our each day lives.
Her followers often explain her material as transformative, and she has cultivated a deeply faithful spiritual audience as a result of reliable engagement and authenticity.
Controversy with the Crossroads of Identity
When several have embraced Mariya’s twin identification, Other people have lifted eyebrows—specifically as her metaphysical beliefs have become far more publicly visible. In 2024, a element from the Business enterprise of Trend spotlighted The strain among her roles to be a tech CEO as well as a spiritual Trainer.
A few of Mariya’s statements—for instance feedback on choice therapeutic, extraterrestrial beings, and controversial views on historical figures—sparked backlash from individuals, influencers, and also previous collaborators. Quite a few attractiveness influencers severed ties with Scentbird, citing soreness with Mariya’s spiritual rhetoric. Social media discussion boards debated the appropriateness of her beliefs in relation to her leadership situation in a mainstream brand.
In response, Mariya clarified that her spiritual teachings are personalized and available under her initial title only, intentionally divided from her Skilled identity. However the controversy opened up a broader dialogue about no matter whether community figures can—or should really—compartmentalize their beliefs during the age of transparency.
The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Though many founders attempt to maintain a picture of neutrality, she has decided on to indicate up as her complete self. This volume of transparency is often each magnetic and polarizing.
On a mariya nurislamova scentbird person hand, her authenticity is refreshing. She brings emotional intelligence and mindfulness to an market normally targeted entirely on scale and approach. On the opposite, her outspokenness about spiritual subject areas invitations scrutiny, particularly in an period when on the web content can speedily go viral and provoke potent reactions.
Continue to, Mariya’s method speaks to some further cultural shift. As more and more people discover wellness, consciousness, and personal improvement, figures like her—who bridge the spiritual and content worlds—may well come to be extra typical, not significantly less.
Businesswoman. Mystic. Influencer.
In combination with functioning her providers and YouTube channel, Mariya has designed an ecosystem of spiritual offerings. She hosts retreats, features private channeling periods, sells spiritual resources, and it has even posted a ebook titled seventy two Keys to Manifestation. She’s effectively designed a parallel enterprise from the spiritual Area—solely different from her job at Scentbird, still equally as structured and scalable.
Her spiritual brand, like her splendor manufacturer, is international, polished, and practical experience-pushed. It’s apparent that Mariya applies the same level of target and creative imagination to both spheres of her daily life. Whether foremost a crew of builders or channeling divine Strength for the guided meditation, she provides with clarity and conviction.
The Road In advance
Mariya Nurislamova’s journey raises vital questions on identity, Management, and public life. Can a tech CEO even be a mystic? Should really business leaders share their individual beliefs with the general public? What comes about when those beliefs challenge common norms?
Regardless of the responses, Mariya proceeds to stroll her route unapologetically. She represents a different generation of business owners—kinds who aren’t scared to become sophisticated, spiritual, and multidimensional. Her boldness could possibly Price her some partnerships, but In addition, it earns her admiration from individuals who benefit reality about conformity.
In the end, Mariya Nurislamova isn’t just redefining what it means for being a CEO. She’s redefining what it means to get total.
Mariya Nurislamova life for the intersection of logic and instinct, business enterprise and spirit, Management and vulnerability. Her story is actually a Daring testament to living authentically, regardless if that authenticity comes along with possibility. As she carries on to grow her dual empire—both earthly and cosmic—she invitations us all to consider what this means to steer with soul.
No matter whether you see her being a visionary or perhaps a provocateur, another thing is certain: Mariya Nurislamova is not really scared to interrupt the mold.